Job Description
Description
The digital marketing and social media communications field is constantly evolving and changing, and the current landscape requires brands to create content that isn’t just trendy, but that feels authentic and human. The Digital Content Coordinator role is a new position at STX for an entry-level hire, and the person hired for this position will be assigned to assist a more senior Digital Content Specialist with capturing, editing, and publishing digital content across Social Media channels for all sport categories at STX.
The Digital Content Coordinator will be responsible for coordinating with internal and external partners (athletes, teams, retailers, and more) to create content that aligns with STX brand standards, promotes STX’s products, and inserts STX into ongoing conversations happening in field hockey and lacrosse.
Responsibilities:
Identify social media content trends on Instagram and TikTok, and seek ways for STX to create engaging and energetic content that aligns to brand standards and tone of voice
Produce, film, and edit content for STX channels using lightweight equipment (iPhone, in-app editing tools) and/or more advanced content tools (professional camera, Adobe Premier)
Leverage data analytics to identify best practices and increase effectiveness of digital communications
Monitor STX social media channels and wider conversations in the sport of lacrosse and field hockey to evaluate opportunities for STX to engage and participate
Create new and effective approaches to developing and deploying digital content that measurably grow both enrollment and engagement
Systemize content collection in partnership with Sport Coordinators to collect content from external brand stewards (e.g. sponsored athletes, retailers, and partners)
Manage STX brand Content Calendar for Men’s Lacrosse, Women’s Lacrosse, and Field Hockey categories in coordination with Director of Marketing and Sport Coordinators
Establish consistent rhythm of content creation, seeking creative briefs, creative direction, and creative approvals from Director of Marketing
Execute content deployment in alignment with STX Broadcast Calendar to ensure content is properly timed to release in concert with product launches and key initiatives
Skills:
Video Production & Editing
Graphic Design
Social Media Management
Behaviors:
Creative: thinks in unique ways to create entertaining and engaging content
Social Media Savvy: keen ability to identify trending topics and content trends
Coachable: eager to learn, and responsive to creative feedback/criticism
Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
Requirements
Bachelor’s Degree
1-2 years of experience in digital content creation, development & management
On-Site presence in Baltimore, Maryland headquarters
Comprehensive understanding of digital communication landscape, with an appreciable knowledge for social media platforms
Established capability in digital content collection and production
The ideal candidate will have prior experience in sports-related communications, and personal experience having played the game of lacrosse and/or field hockey
Willingness to travel extensively, both domestically and internationally, as well as work irregular hours as required for business needs
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