Job Description

About : We are partnering with a fast-growing consumer health and wellness company seeking a strategic, creative, and results-driven Senior Brand Manager to lead brand messaging, creative strategy, and content development across digital and ecommerce channels.

This is a high-impact opportunity for a hands-on marketing leader who can translate business growth objectives into compelling brand campaigns, engaging content, and measurable commercial results.

The ideal candidate brings a strong combination of brand strategy, creative direction, organic social media, and growth marketing , along with experience leading creative teams and managing cross-functional initiatives.

Key Responsibilities

• Brand Strategy & Creative Direction: Develop and execute brand messaging, positioning, creative strategies, and content initiatives aligned with business objectives and target audiences.
• Integrated Marketing Campaigns: Lead the planning and execution of multichannel campaigns, product launches, and go-to-market initiatives across organic social, paid media, ecommerce, and digital platforms.
• Social Media & Content Strategy: Oversee organic social strategy across Instagram, TikTok, Facebook, and YouTube, driving audience engagement, brand awareness, and measurable business results.
• Social Commerce & Influencer Marketing: Support growth initiatives across TikTok Shop, Amazon, and emerging marketplaces, including creator partnerships, affiliate programs, and live-shopping opportunities.
• Creative Team Leadership: Manage and mentor an internal creative team, overseeing copywriting, graphic design, content production, and external agency partners.
• Performance & Optimization: Collaborate with performance marketing and lifecycle teams to develop, test, and optimize creative campaigns based on customer acquisition, engagement, conversion, and revenue metrics.
• Marketing Operations: Establish and refine creative workflows, content calendars, production processes, and approval systems to ensure efficient, consistent, and timely execution.
• Audience Development: Identify opportunities to expand brand reach, refine customer personas, and develop culturally relevant messaging for diverse consumer segments.

Qualifications

• 5+ years of experience in brand management, creative marketing, content strategy, or growth marketing, ideally within CPG, DTC ecommerce, health & wellness, or consumer products .
• Proven experience developing and executing integrated brand campaigns and creative strategies that drive measurable business results.
• Strong background in organic social media, content marketing, creative direction, and digital marketing .
• Experience managing creative teams, including designers, copywriters, content creators, and external agencies.
• Familiarity with TikTok Shop, Amazon, influencer marketing, affiliate programs, and social commerce .
• Strong understanding of performance marketing principles, campaign analytics, and creative optimization.
• Highly organized, detail-oriented, and process-driven, with the ability to manage multiple initiatives in a fast-paced environment.
• Strong creative judgment, storytelling capabilities, and the ability to translate business objectives into impactful messaging.
• Fluency in English and Spanish required , with a strong understanding of the U.S. Hispanic consumer market.
• Experience within supplements, nutraceuticals, or other regulated consumer product categories is a plus.

Why Join?

This is an opportunity to take ownership of brand and creative strategy within a growing consumer products organization, collaborate directly with senior leadership, and play a meaningful role in expanding the company's audience, digital presence, and commercial growth.

The position offers significant creative ownership, leadership visibility, and the opportunity to build and optimize an integrated marketing function.

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